Welcome to EqualityMaine

On May 6, Maine made history when it became the first state in the country to pass a marriage equality bill through its Legislature and have it signed by its Governor. Immediately afterwards, opponents of marriage equality launched a People's Veto referendum campaign to try to overturn the law. Read about the journey that put Maine in a unique position to make history at the polls...

Choosing a communications strategy for our marriage campaign was a balancing act, where we carefully weighed messages that work with Mainers vs messages that work with marriage. Our media strategy will be debated and analyzed as time goes on, but what we do know is that our TV ads were effective in connecting marriage with Maine values of fairness and equality. View the videos and TV ads that got us to the brink of history...

Five states currently recognize marriage equality for same-sex couples and it could be six as soon as November 3rd. Check out our summary of Marriage Equality by State.